Director of Marketing and Admissions

About Us

Founded by educators, entrepreneurs, and engineers, Bloom KKCA Academy provides an innovative G1-6 bilingual, project-based education. From a NASA engineer to a certified forest school educator, our teachers are what make Bloom special. Our approach is to look past conventional expectations to attend to the child in front of us, the whole child, full of unique potential. Our bilingual curriculum (Putonghua and English) combines a project-based approach with research-based, academically rigorous programs. Our founding team shares an intense passion for changing the way education prepares students for the future. We have led academic programs at top local and international schools on five continents, and we are excited to bring those diverse perspectives to building Bloom KKCA Academy. Learn more at www.bloom.edu.hk (http://www.bloom.edu.hk).

Position Overview

We are seeking a passionate Director of Marketing and Admissions who believes in Bloom’s mission to create compassionate creators and social innovators. You should fully understand what makes Bloom unique and why parents would select Bloom from a wide range of other schooling options in Hong Kong. You have a long track record of marketing and admissions success at other schools (or similar enterprises). You are someone who parents can come to trust easily, and you are a great leader who can guide the marketing and admissions teams to do their very best work. You are comfortable engaging with parents and colleagues of diverse backgrounds, and you are a congenial professional who can influence others to act in service of the school’s growth.

Reports To

• Founder and Head of School
• Deputy Principal

Key Responsibilities:

Marketing

• Build and continuously enhance the Bloom Academy brands through high-impact, high-exposure integrated marketing and PR activities
• Optimize marketing spend by effectively targeting the most relevant parents through selecting the optimal marketing channels and designing most impactful ads, thereby generating a healthy volume of cost-effective leads for both organizations
• Ensure that all public communication reflects the vision, values, and quality of both brands
• Engage both organizations’ board members, advisors, leaders, teachers, parents, and students to build an active outreach program that widens both organizations’ network and reputation in Hong Kong and beyond
• Recruit and manage a Grade A marketing team and engage world-class agencies and freelancers when needed

Admissions

• Work closely with the senior leadership team to ensure that our recruitment and admissions process yields students who are the best fit for Bloom
• Design effective engagement strategies, activities, and events to drive interested parents from inquiry to application to enrollment
• Collaborate with the teaching team to create effective assessments for the screening and selection of students
• Identify and cultivate the most ideal partners, from children retail brands to kindergartens, for student recruitment
• Manage the financial aid process to ensure fairness and transparency
• Recruit and manage a Grade A admissions team that ensures all admission documents, tours, and assessment days are well-organized.

Key Requirements:

Knowledge, Abilities, Characteristics, and Interests

• Knowledge of:
  • CRM and funnel management
  • Sales and convincing techniques
  • Marketing and admissions best practices
  • Effective online and offline marketing channels
  • PR and branding best practices
  • Hong Kong’s education landscape and common parent views and expectations of schools
• Ability to:
  • Position and market Bloom as a high-quality option for local and expatriate parents
  • Motivate and manage the marketing and admissions team
  • Generate sufficient leads and conversion to meet admissions goals
  • Plan, establish priorities, and implement marketing and admissions strategies for maximum effectiveness
  • Provide great customer service to parents and handle problems and concerns with sensitivity and tact
  • Confidently and competently communicate orally and in writing with parents, colleagues, and others
  • Value unique perspectives, experiences, and personalities to build relationships
• Characteristics:
  • Organized and efficient
  • Critical and creative thinker
  • Inter-culturally aware with well-developed interpersonal skills
  • Approachable and positive
  • Innovative and flexible
  • Comfortable working and flourishing in an ever-changing environment
  • Self-starter, proactive, and an active learner
• Interests
  • Creativity and innovation
  • Hands-on learning
  • Positive education
  • Multiculturalism
  • Professional development
  • Collaboration

Required Qualifications

• Minimum five (5) years of relevant work experience
• Bachelor’s degree
• Native fluency in English
• Demonstrated marketing and admissions results and excellence
• Satisfactory criminal background check

Preferred Qualifications

• M.A. or higher qualification
• Fluency in Cantonese and Mandarin

Qualified candidates will be remunerated with a competitive salary commensurate with qualifications and experience.

To apply, please email your cover letter and resume to recruitment@bloom.edu.hk.   Optional: please create a 2-minute video answering the following questions:

1. What makes you passionate about marketing and admissions?

2. Give an example of how you have implemented successful marketing or admissions strategies.

3. In 3 words, describe how one of your current / former colleagues would describe you.

4. Tell us something cool about yourself that reflects your personality!

Personal information will be used for recruitment purposes only. Only shortlisted candidates will be contacted.  Successful candidates will be expected to begin by January 2022.